tgf — archive

[Peter Brown]

Chris: I think your sentiment is right. A couple of comments: - this is getting a little long to qualify as a definition! - is the focus always and only on customer segments or also (instead?) on 'problem area'? To use your example to illustrate my point - if I'm a disabled farmer who is a parent, which 'customer segment' do I turn to? The issue seems to be about how the customer perceives which way s/he must turn in order to find a relevant interlocutor and that may depend upon what they are looking for... Too fine a point for the actual definition but maybe we need to clarify this more, or have I missed something more fundamental? Peter