Another group to target is institutional stock buyers and their preferred
analysts. During conference callls you want the analysts asking the
questions about RIO and other justifications related to architecture choices
as a stock holder value matter. Interoperability has a business case in that
it aims toward less future stupid and costly infosiloing.
Ed Dodds
Unfortunately, OASIS doesn't have a marketing arm or business
development group that has enough power to affect the development
lifecycles for these large software companies. It's my impression that
we are creating work that we hope, one day, will be recognized and used
widely....
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