digging into google semantics

Not sure if any of you have been tracking this, but the Register has
been writing some very intriguing stories about Google and trust. The
google "news" section, which it turns out is actually paid for corporate
press releases, is one issue. The other is what the Reg argues is the
malign influence of some webloggers on google weighting. I believe
orlowski's question raise some issues that impact on the semantic web
versus analysis question. 

http://www.theregister.co.uk/content/6/30087.html

above is one story--there are plenty of other related threads to follow
on the Reg if you're interested.