Article on nytimes.com about Microsoft

The article below is related to the issue being discussed.

http://www.nytimes.com/2007/09/03/technology/03cloud.html?_r=1&pagewanted=al
l&oref=slogin

I am baffled by the last few paragraphs of the article, those beginning with
the words "While the industry...", "A set of Web services standards...", and
"Microsoft's standards efforts...".

Does anybody know what the three paragraphs above are talking about?  

What are those new Web services standards that **have emerged** from the W3C
and that might give Microsoft a performance advantage over their
competitors?

What are those new compression standards developed by Microsoft that will
make their Web services perform better than those of their competitors?

Alessandro Triglia