https://en.wikipedia.org/wiki/Unique_selling_proposition
It’s USP in the sense of “differentiating factor” as in “the USP of XML
Prague is that you can meet like-minded people in one of the most
pleasant cities on earth *without breaking the bank*.”
One key factor that sets XML Prague apart from, say, the Balisage or
Markup UK conferences (not considering the fact that Prague is a mere
2.5 hours’ drive from where I live) is the affordability of it –
accommodation, drinks, and conference fees (at least compared to
physical Balisage).
Let’s see how this will play out in June when hotel rates in Prague are
higher than in February.
In fairness, Rockville and London are nice places, too, although
generally more expensive.
The key takeaway is: “Affordability of beer is XML Prague’s USP.”
https://www.xmlprague.cz/
Sorry not sorry for slightly changing the discussion’s topic. Register
for XML Prague, folks! It’s one of the few places on earth where you can
meet in order to actually and collectively improve XML.
Gerrit
On 07.01.2022 21:56, Christophe Marchand wrote:
> USP ?
>
> Christophe
>
> Le 07/01/2022 à 10:16, Michael Kay a écrit :
>> from vendors who want a USP rather
